February 12, 2025

Mr. Coconut

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Client

Mr. Coconut

Industry

Consumer Brand (D2C)

Service Partner

The Click Funnel

The Challenge:

Despite running digital campaigns, Mr. Coconut faced multiple growth challenges:

Leads were coming in, but conversion rates were low
Cost per lead (CPL) was high, impacting scalability
Overall lead volume was inconsistent and limited
Existing campaigns lacked a structured funnel approach

The brand needed a performance-driven solution that could improve lead quality while reducing acquisition costs.

Objectives

The primary goals for this project were:

Improve lead quality from paid campaigns
Reduce cost per lead (CPL)
Increase overall lead volume
Build a scalable paid acquisition system

Our Strategy & Approach

To address these challenges, The Click Funnel designed a funnel-led Meta Ads strategy focused on conversion efficiency rather than just traffic.

Funnel-Based Campaign Structure

Instead of running generic ads, we structured campaigns around a clear funnel:

Awareness-focused creatives
Consideration-driven messaging
Conversion-optimized ad sets

Conversion-Focused Landing Page

We optimized the landing page to:

Improve message clarity
Reduce friction points
Highlight key value propositions
Guide users toward a clear action

Audience & Creative Optimization

Refined audience targeting based on intent
Tested multiple creatives and ad formats
Optimized copy for clarity and relevance

Performance Tracking & Optimization

Monitored CPL, CTR, and conversion behavior
Paused underperforming ad sets
Scaled campaigns delivering quality leads

“

Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors