February 12, 2025

Mr. Coconut

Mr. Coconut is a growing consumer brand focused on delivering fresh coconut-based products to its audience. As demand increased, the brand wanted to scale digital lead generation while maintaining efficiency and quality.

Client

Mr. Coconut

Industry

Consumer Brand (D2C)

Service Partner

The Click Funnel

The Challenge:

Despite running digital campaigns, Mr. Coconut faced multiple growth challenges:

  • Leads were coming in, but conversion rates were low
  • Cost per lead (CPL) was high, impacting scalability
  • Overall lead volume was inconsistent and limited
  • Existing campaigns lacked a structured funnel approach

The brand needed a performance-driven solution that could improve lead quality while reducing acquisition costs.

Objectives

The primary goals for this project were:

  • Improve lead quality from paid campaigns
  • Reduce cost per lead (CPL)
  • Increase overall lead volume
  • Build a scalable paid acquisition system

Our Strategy & Approach

To address these challenges, The Click Funnel designed a funnel-led Meta Ads strategy focused on conversion efficiency rather than just traffic.

01
Funnel-Based Campaign Structure

Instead of running generic ads, we structured campaigns around a clear funnel:

  • Awareness-focused creatives
  • Consideration-driven messaging
  • Conversion-optimized ad sets
02
Conversion-Focused Landing Page

We optimized the landing page to:

  • Improve message clarity
  • Reduce friction points
  • Highlight key value propositions
  • Guide users toward a clear action
03
Audience & Creative Optimization
  • Refined audience targeting based on intent
  • Tested multiple creatives and ad formats
  • Optimized copy for clarity and relevance
04
Performance Tracking & Optimization
  • Monitored CPL, CTR, and conversion behavior
  • Paused underperforming ad sets
  • Scaled campaigns delivering quality leads
“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors

johnfitzgerald

Designer Manger, HBO

“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors

johnfitzgerald

Designer Manger, HBO

“
Teaming up with DreamsLab was like an extension of our creative family, guiding us in creating a campaign that captures the soul of Splice’s brand. Every facet—production, strategy, and design—was meticulously executed, strengthening our brand’s identity while influencing Splice’s internal strategy for upcoming endeavors

johnfitzgerald

Designer Manger, HBO

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